Announcing: The Official 12 Minute Athlete App

12 Minute Athlete app

Ahhhh!!! I’m so excited, I need to go punch something. Or do a handstand. Or sprint till I can’t feel my lungs (I’m not sure that actually happens, but you get the idea).

I’ve just released an app.

Yes. It’s true. There is now an official 12 Minute Athlete app available in the iTunes Store.

You have no idea how many burpees I’ve done out of sheer joy of this moment. It’s no doubt the most exciting day of 12 Minute Athlete so far, and probably one of the most exciting moments of my entire life (yes, I’m a nerd, I’ll freely admit it).

Check out the app!

All about the backstory

I can pinpoint the day I first had the idea for 12 Minute Athlete. I had just gone to see Chris Guillebeau speak at a cool bookshop in San Francisco for his $100 Startup book tour. I read the book in pretty much one sitting, and the very next day 12 Minute Athlete was born.

It was everything I’d ever dreamed of creating.

And it was nearly at that same moment that I knew I’d be making an app to go along with it. I pretty much immediately pictured everything about the app—how it would look, how it would work, how awesome it was going to be, etc.

I drew some sketches, but put it on the back burner for a while because I needed to build the actual 12 Minute Athlete site first. Plus, apps aren’t cheap to make, and I’d yet to make a single dollar from 12 Minute Athlete—which I’m now happy to say is reader supported by Fitter Faster Stronger, 12 Minute Athlete gear and the equipment I use and love.

But early this year, I was ready. I’d gotten tons of requests by 12MA readers for an app, and I knew it was time.

So I set about creating the app of my dreams.

I refreshed the sketches I’d previously drawn, wireframed the whole app, designed screens in Photoshop, and was connected with the best app developer ever (yes, I’m biased, but seriously, he’s amazing—contact me if you want his details).

Soon, the app had become two apps—one paid (but still a low cost), with over 185 workouts, and one free, to be used as an interval timer or stopwatch (coming soon!).

Months later, the app went from drawings on blank paper to a real live iPhone app.

Check it out!

I am incredibly, insanely proud of this app, and would love for you to take a look. Also, if you do get the app and wouldn’t mind leaving a review, it would mean the world to me!

Here are the specs:

12 Minute Athlete HIIT Workouts ($1.99)


12 Minute Athlete app
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12 Minute Athlete is a high intensity interval training (HIIT) program of incredibly effective workouts that you can do in around just 12 minutes a day with minimal equipment and no gym membership.

Get in the best shape of your life today. No excuses!

Includes detailed instructions and video demonstrations of the exercises to help you get through each of the workouts. Just pick how long you want your workout to be, choose which equipment you want to use, then work hard!

Also includes an easy-to-use interval timer and stopwatch so you can do your own workouts at any time.

Key features:

  • 185+ full-body HIIT workouts to choose from. Workouts are either 12 minutes, 16 minutes or time challenge.
  • Short, intense workouts focus on strength, cardio, interval and core training.
  • Seven possible equipment choices with option to choose bodyweight-only workout as well.
  • Simple functionality, easy and fun to use.
  • 35+ bodyweight and equipment-based exercises included.
  • Access to step-by-step instructions and video demonstrations for every exercise at any time.
  • Ability to save favorite workouts and interval timers for easy access.
  • Share your workout on Facebook and Twitter.
  • Interval timer and stopwatch gives you the option to do your own workouts at any time.

Current promotion: To celebrate the launch of the 12 Minute Athlete app, the price for the first month will be just $1.99! After that, it will go up to $2.99.

12 minute athlete app

PS. No, the 12 Minute Athlete app is not available for Android… yet. I’m an avid Apple fan, and have an iPhone of my own, so I started out on the Apple platform. But you can be sure there will be an Android version ASAP.

PPS. No, I will not be creating a Windows phone app. For the .00001% of you who actually have a Windows phone, sorry.

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8 thoughts on “Announcing: The Official 12 Minute Athlete App”

  1. Anxiously awaiting android version! Gave up my iphone 6 months ago and will never go back
    Just signed up for updates so I can know when the android is available 🙂 I’m so excited I wish I could get this now.


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