Introducing the New Look of 12 Minute Athlete

unlock potential

It’s been a much bumpier road than expected, but today I’m really excited to unveil something we’ve been working on for a long time now—the new, updated look of 12 Minute Athlete.

We’ve been working really hard on this redesign and a lot of thought and love has gone into the site to make it simpler, cleaner, and better than ever for you guys. Here are a few new things you’ll notice when clicking around the site:

New Tagline

After three years (!) with Don’t Waste Life in A Gym, we are officially changing our tagline to Unlock Your Potential. Cool, right?

And while we still certainly believe you don’t need to spend hours a day in the gym to get in shape, we really feel that our new tagline better speaks to our current focus and direction for 12 Minute Athlete. Because whether you love outdoor HIIT workouts like I do, or you’re into rock climbing, boxing, yoga, power lifting, or something else entirely, our hope is to inspire you to get moving and to unlock your true potential as an athlete—and person.

Simplified Workouts Area

No longer will you guys need to send us emails and Facebook messages asking how the timing of the workouts work, how to substitute exercises when you don’t have the required equipment, or how to do an exercise you’ve never heard of before. It’s all right there on our brand new simplified workouts page!

As always, you’ll also be able to access all of the 12 Minute Athlete workout archives and sort by type of workout, equipment, apartment-friendly, and boxing-related.

Check out the new workouts page here.

Brand New Store

We are super excited to introduce our brand new, much easier to find store! In it you’ll find all the 12 Minute Athlete programs and ebooks, workout equipment and mobility tools I personally use and love, my favorite books, workout fuel (a.k.a. food!), kitchen necessities, and more.

You can check out the new 12 Minute Athlete Store here.

Epic New Video

One of the things you’ll notice right away on the new home page is our brand new, seriously awesome new video introducing 12 Minute Athlete. I worked together with Dan, an absolute rockstar videographer and editor, to put it all together—and I’m pretty proud of it. Make sure to check it out and let me know what you guys think.

You can watch the video below:

Or you can also view the video on our YouTube page here.

12 Minute Athlete Programs Page

You can now find all the 12 Minute Athlete programs and ebooks in one easy-to-find place. Check out all our current and upcoming programs here.

Do you have a suggestion for the site, app, or future program? Comment below or send us an email at [email protected] or help us out and take our 3-minute survey here.

And as always, thanks for being so awesome, and let’s all get ready to CRUSH 2016!

– Krista

PS. We know that not everything is functioning 100% perfectly on the site yet, so please bear with us while we fine tune it to make it the absolute best site resource ever for you guys.

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9 thoughts on “Introducing the New Look of 12 Minute Athlete”

  1. The new site looks great Krista and the new video is great!

    One thing I did notice is when watching the video on the site, the far right hand side of the video appears to be cut off. So when your new tagline appears in big letters at the start, some of the letters at the end are cut off.

    I’m not sure whether it’s because of your theme but it would be worth taking a look at it so people can appreciate the video even more.


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